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In this page, you will find our brand values, assets, and media mentions. For press inquiries, more images, and video assets, please reach out to

Our Founder

Welcome to Pinay Collection, where we redefine the narrative of Filipino fashion.

We aren't just another clothing shop – we are a celebration of the resistance embedded in our culture. Our designs, carefully crafted with empowerment, breathe new life into words that have historically sought to shame Pinays.

Pinay Collection is a bold statement against the oppressive forces that have tried to keep us down. Each garment is a testament against those who have attempted to silence, diminish, and belittle us. Beyond the witty designs, our brand serves as a powerful tool for reclamation.

Our Why

In the face of colonial forces that seek to keep Filipina women down, this Pinay Collection is a powerful and necessary act of defiance.

For so long the narratives of Filipina/xs have been shaped by people other than us. Our colonizers and other oppressive forces have rendered us quiet, submissive, subservient, and inferior. All the things that I – and many of the Filipina/xs in my life – are not.

This is why it’s so important for us to reclaim the word “Pinay” and why it’s so important for us to #WearPinay. To take back this word and make it ours again; to define it on our own terms.

But Pinay Collection goes even deeper than this. This brand – dare I say movement? – isn’t just about our colonizers or external forces that have kept us down. It’s also a statement against those within the Filipino community, our own families, our own intimate relations who are guilty too of keeping us down, who use our very own mother tongue against us.

But no more. Pinay Collection was built by and for Filipin/xs to take back their identity and celebrate what that means on our own terms. Pinay Collection was built to reclaim our space and do so loudly.

by Justine Abigail Yu

Brand Assets

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Media & Event Mentions

Shop Modern Filipiniana Gifts and Filipino Food at this Toronto Christmas Pop-up, Inquirer, 2023

Maarte, Maldita, at Maganda: How Jovie Galit reclaims Filipino derogatory words through art, Rappler, 2023

Get to Know Jovie Galit and her Brand's Mission, Metro.Style Magazine, 2023

Five Things to do this Oct 17 to 22: Learn elegant calligraphy and the origins of some derogatory Filipino words, CNN Philippines, 2023

Creative workshops on reclaiming derogatory words in Filipino culture launched this October, Rappler 2023

Don't Miss These Creative Workshops By A Pinay Toronto-Based Calligrapher, Metro.Style Magazine, 2023

Autumn/Winter Shopping Guide with Filipino Made Products, The Filipino Expat Magazine, September 2023

Assisting with Social Change in Business, University of Waterloo, November 2022

Entrepreneur Jovie Galit turns Pinoy Slurs into Fashion Statements, Canadian Filipino Net, October 2022

Punyeta! Filipina-owned clothing line uses sexist Tagalog words, The FilAm Magazine, October 2022

First Pinoy Night Market Held in Toronto, ABS-CBN News, July 2022

Pinay Paradise: Celebrating Filipino Heritage by showcasing Pinay-owned businesses, OMNI News, June 10, 2022

Empowering & Amplifying the Filipino Voice by Jovie Galit of Pinay Collection, Filipino Fridays Podcast, August 2021

Filipina designer’s clothing line reclaims pejorative words in the Filipino language, CBC, June 2021

Filipino-Canadian fashion designer features Filipino words, OMNI News, March 9, 2021

A Very Pinoy Gift Guide, The Philippine Reporter, December 2020

10 Beauty, Wellness And Clothing Brands Owned By Filipinxs, The Huffington Post, October 2020

Reconnect, Reclaim, and Heal: How Pinay Collection's Jovie Galit found her Path, Cambio & Co., July 2020

What Home Means to Me, Her Campus, Univeristy of Toronto, October 2019

Entrepinayship 2019 Gift Guide, November 2019

Jovie Galit launches Pinay Collection, The Philippine Reporter, September 2019


This line was always about confronting the words that our titas (aunts) and nanays (moms) used to make us feel milennial Filipinas feel some kinda way as we were growing up. I'm most amused by the fact that when I strut around my Punyeta bag or Maarte sweater, the titas are all over it. I love how Pinay Collection has been bringing healing and laughter that many of us Pinay daughters have carried since childhood.

Karla Villanueva Danan

Just found your page and Oh. My. God. I just love it so much. these words I grew up with doesn't hurt so much anymore. Thank you for doing that for me. Really. My mom used to say these fucking lines and it would piss me off every time. Now, after reacding each of your clothing descriptions, it's like taking back the power and standing up for yourself.