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In this page, you will find our brand values, assets, and media mentions. For press inquiries, more images, and video assets, please reach out to firstname.lastname@example.org.
Hello, Kumusta? My name is Jovie Galit and I am the founder of Pinay Collection!
As a trained hand lettering artist, my primary focus lies in transforming Tagalog and derogatory language into beautiful art and empowering statements. Through this artistic endeavor, I have come to realize the profound transformative and healing power of language reclamation. It struck me how empowering it feels to mindfully create art from words that once haunted and pained me for the longest time.
This realization served as the catalyst for the inception of Pinay Collection in the fall of 2019.
Originally from Nueva Ecija, Philippines, I became a settler in Canada in 2011 as a young adult. My immigration journey has shaped both who I am today and my dedication to this work and my community. Before being an entrepreneur, I worked with newcomer and Filipino families, learning about their struggles, advocacies, and journey. This experience has continued to ground me, shaping my entrepreneurial and personal values.
Since Day 1, my mission with Pinay Collection remains unchanged: to establish an unapologetically Pinay feminist brand and community. Whether through the merchandise we offer, the social media content we bring, or the healing workshops we create, Pinay Collection is dedicated to validating our experiences as Filipina/xs. We strive for this work to provide Pinays with a sense of power over our identity and, more importantly, create platforms that radiate a strong sense of belonging and connection to the Filipino culture.
Salamat, thank you, for being here, for supporting our movement. Salamat for believing in the work of an immigrant Pinay, for believing in our joy and hopes for collective freedom. I hope that you feel seen and represented in these pieces. And I hope that you know that you have a community in us, regardless of where you are.
Maraming salamat, Kapatid.
Welcome to Pinay Collection, where we redefine the narrative of Filipino fashion.
We aren't just another clothing shop – we are a celebration of the resistance embedded in our culture. Our designs, carefully crafted with empowerment, breathe new life into words that have historically sought to shame Pinays.
Pinay Collection is a bold statement against the oppressive forces that have tried to keep us down. Each garment is a testament against those who have attempted to silence, diminish, and belittle us. Beyond the witty designs, our brand serves as a powerful tool for reclamation.
In the face of colonial forces that seek to keep Filipina women down, this Pinay Collection is a powerful and necessary act of defiance.
For so long the narratives of Filipina/xs have been shaped by people other than us. Our colonizers and other oppressive forces have rendered us quiet, submissive, subservient, and inferior. All the things that I – and many of the Filipina/xs in my life – are not.
This is why it’s so important for us to reclaim the word “Pinay” and why it’s so important for us to #WearPinay. To take back this word and make it ours again; to define it on our own terms.
But Pinay Collection goes even deeper than this. This brand – dare I say movement? – isn’t just about our colonizers or external forces that have kept us down. It’s also a statement against those within the Filipino community, our own families, our own intimate relations who are guilty too of keeping us down, who use our very own mother tongue against us.
But no more. Pinay Collection was built by and for Filipin/xs to take back their identity and celebrate what that means on our own terms. Pinay Collection was built to reclaim our space and do so loudly.
Media & Event Mentions
Get to Know Jovie Galit and her Brand's Mission, Metro.Style Magazine, 2023
Don't Miss These Creative Workshops By A Pinay Toronto-Based Calligrapher, Metro.Style Magazine, 2023
Autumn/Winter Shopping Guide with Filipino Made Products, The Filipino Expat Magazine, September 2023
Assisting with Social Change in Business, University of Waterloo, November 2022
Entrepreneur Jovie Galit turns Pinoy Slurs into Fashion Statements, Canadian Filipino Net, October 2022
Punyeta! Filipina-owned clothing line uses sexist Tagalog words, The FilAm Magazine, October 2022
First Pinoy Night Market Held in Toronto, ABS-CBN News, July 2022
Pinay Paradise: Celebrating Filipino Heritage by showcasing Pinay-owned businesses, OMNI News, June 10, 2022
Empowering & Amplifying the Filipino Voice by Jovie Galit of Pinay Collection, Filipino Fridays Podcast, August 2021
Filipino-Canadian fashion designer features Filipino words, OMNI News, March 9, 2021
A Very Pinoy Gift Guide, The Philippine Reporter, December 2020
10 Beauty, Wellness And Clothing Brands Owned By Filipinxs, The Huffington Post, October 2020
Reconnect, Reclaim, and Heal: How Pinay Collection's Jovie Galit found her Path, Cambio & Co., July 2020
What Home Means to Me, Her Campus, Univeristy of Toronto, October 2019
Entrepinayship 2019 Gift Guide, November 2019
Jovie Galit launches Pinay Collection, The Philippine Reporter, September 2019
Karla Villanueva Danan
This line was always about confronting the words that our titas (aunts) and nanays (moms) used to make us feel milennial Filipinas feel some kinda way as we were growing up. I'm most amused by the fact that when I strut around my Punyeta bag or Maarte sweater, the titas are all over it. I love how Pinay Collection has been bringing healing and laughter that many of us Pinay daughters have carried since childhood.
Just found your page and Oh. My. God. I just love it so much. these words I grew up with doesn't hurt so much anymore. Thank you for doing that for me. Really. My mom used to say these fucking lines and it would piss me off every time. Now, after reacding each of your clothing descriptions, it's like taking back the power and standing up for yourself.